Windows 11 marketing stunts are out of control: Ice cream, skyscrapers, and more
Microsoft is going hard in the paint with Windows 11 marketing.
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What you need to know
If you thought Microsoft was content to let word of mouth do the work forWindows 11marketing, think again. It seems the company is not willing to letmost PC users be unaware of Windows 11’s existence. That’s why it’s going to literally feed you the new operating system and make the tallest building in the world a giant Microsoft-branded art exhibit.
We thought theTV advertisements from Microsoftwere the big push. After all, ESPN was getting hammered by them for a short stint. But no: Master Chief shooting Windows 11 in the face was just the tip of the iceberg.
Now, we’re seeing the full force of Microsoft’s globe-spanning marketing army come into play. The Burj Khalifa has put on a Windows 11-themed dress (not to be confused with the dresses ofany other Khalifas out there). Times Square is running gigantic ads of the blue flower-things that Microsoft likes so much. Windows experts, aficionados, and enthusiasts are getting Windows 11 ice cream.
That’s right: While you sit at home eating your Perry’s Panda Paws, remember that someone else is ingesting the cold, creamy essence of Windows itself.
If all of this sounds ridiculous, here are the Twitter receipts:
It’s a monumental day for Windows fans, and the Burj Khalifa is helping us celebrate#Windows11in a big way.pic.twitter.com/tEhvMCFzZwIt’s a monumental day for Windows fans, and the Burj Khalifa is helping us celebrate#Windows11in a big way.pic.twitter.com/tEhvMCFzZw— Windows (@Windows)October 5, 2021October 5, 2021
And here’s Times Square:
Windows 11 release is Times Square-official 🏙pic.twitter.com/1ehKWVvJfoWindows 11 release is Times Square-official 🏙pic.twitter.com/1ehKWVvJfo— Katie Anderson (@AndeKat101)October 5, 2021October 5, 2021
And here’s our very ownDaniel Rubinopreparing to munch down on Windows 11 itself and become one with the operating system:
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It’s Windows 11 Day!Did you get your#BloomberryIce Cream? 😂Head here at 8 PM ET for the live#Windows11celebration.https://t.co/hpRY9kJbf0pic.twitter.com/fz0078oqshIt’s Windows 11 Day!Did you get your#BloomberryIce Cream? 😂Head here at 8 PM ET for the live#Windows11celebration.https://t.co/hpRY9kJbf0pic.twitter.com/fz0078oqsh— Daniel Rubino (@Daniel_Rubino)October 5, 2021October 5, 2021
Needless to say, Microsoft’s gone pretty wild with its Windows public relations efforts, though some might argue that getting the media to talk about astraightforward update to Windows 10for months on end was the grandest marketing stunt of them all. For now, let’s ignore that and just enjoy the big blue skyscraper.
Robert Carnevale is the News Editor for Windows Central. He’s a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author ofCold War 2395. Have a useful tip? Send it to robert.carnevale@futurenet.com.
