That Xbox “S” trademark? it’s just an updated Xbox One S logo

1 min. read

Published onJune 12, 2017

published onJune 12, 2017

Share this article

Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more

A week ago, we learned that Microsoft had quietlyfiled a new trademark for a gaming-related S-shaped logoat the European Union Intellectual Property Office. The discovery of this new logo just a couple of days ahead of Microsoft’s E3 media briefing suggested that it could be related to what we used to call “Project Scorpio.” However, it turns out this was just the new logo for the Xbox One S.

As Reddit userjasonhtpointed out earlier today, Microsoft is using this new logo to market the “old” Xbox One S, while a similar X-shaped logo has been created for the brand new Xbox One X. You can find the image with the two new logos at the end of two separate E3 2017 videos that Microsoft published on the Xbox YouTube channel yesterday.

We know that many Xbox fans really wanted Microsoft to keep the “Scorpio” name for its new console, but “Xbox One X” is slowly growing on us. It stays consistent with the Xbox One S branding, and it’s also much better than the “Xbox 10 S” name that wassuggested by some Twitter users last weekafter analyzing some pre-E3 trailers.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

User forum

0 messages

Sort by:LatestOldestMost Votes

Comment*

Name*

Email*

Commenting as.Not you?

Save information for future comments

Comment

Radu Tyrsina

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

That Xbox “S” trademark? it’s just an updated Xbox One S logo#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

That Xbox “S” trademark? it’s just an updated Xbox One S logo