Swedish commercial for Windows 10 pokes fun at our addiction to touch screens

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Published onJanuary 9, 2017

published onJanuary 9, 2017

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Once you switch to a touchscreen laptop, it’s pretty hard to go back, right? That’s exactly what a recent Swedish commercial for Microsoft’s latest operating system has been emphasizing, and this is really one of the best Windows 10 ads we’ve ever seen (viaAds of the World)

The 37 seconds video titled “Windows 10 with touch – addictive” pokes fun at how the continued use of touch screens can create muscle memory for users, to a point where they try to tap, pinch and swipe on a mirror, a windows, a TV or even a book.

While the hyperbole is pretty fun, muscle memory is a definitely a real thing: if you use touch a lot on your PC, we bet that you already had the awkward experience of trying to touch the screen of computer that lacks a touchscreen, and be totally confused by it. Don’t worry, you’re not alone!

In many cases, using touch interactions can really be faster and more intuitive than using a mouse and keyboard, and we’re glad that Microsoft made a big bet on touchscreen computers back in 2012. The controversial Windows 8 certainly received its fair share of criticism back in the day, but you can’t deny that Windows 10 is now a much better hybrid operating system, with a better designed tablet mode and useful inking features for pen users. And if you still don’t believe that touchscreen computers are the future after seeing Microsoft’s gorgeousSurface Studioall-in-one PC, the 3D-focusedWindows 10 Creators Updatemay well help you change your mind.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Swedish commercial for Windows 10 pokes fun at our addiction to touch screens