Strong Galaxy S24 Plus sales prove Samsung was right to stick by its middle child
The Plus boasts the biggest year-on-year sales increase of any model
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
We’re huge fans of theSamsung Galaxy S24 Plushere at TechRadar, so much so that we recentlyadvised Samsung fans against buying the more expensive (but not all that much better) Galaxy S24 Ultra.
For the first time in years, Samsung’s newest Plus model offers better value for money than its all-singing, all-dancing flagship – read ourSamsung Galaxy S24 Plus vs Samsung Galaxy S24 Ultracomparison to find out why – and it looks like phone buyers are responding to the surprising appeal of the Galaxy S24 Plus.
According to anew reportfrom market analysis firm Counterpoint Research (viaSamMobile), Galaxy S24 Plus sales in the first three weeks of release were 53% higher than Galaxy S23 Plus sales during the same period last year. Overall Galaxy S24 series sales were up 8% year on year, but since Galaxy S24 and Galaxy S24 Ultra sales remained relatively flat versus their respective predecessors, it’s clear that the Galaxy S24 Plus did much of that heavy lifting.
In other words, the Galaxy S24 Plus is proving a hit with Samsung buyers, and it’s not hard to see why. As noted in ourSamsung Galaxy S24 Plus review, this new middleman boasts a better display, slightly better battery life and more RAM than its standard-sized sibling, while also offering Samsung’s full suite ofGalaxy AI features.
Of course, the Galaxy S24 Ultra is still objectively thebest Samsung phone– it’s got a more premium-looking titanium design and much better cameras. It also remains the most popular model in the Galaxy S24 lineup (the Galaxy S24 Ultra accounts for 52% of all Galaxy S24 sales, Counterpoint reports). But the Galaxy S24 Plus offers a comparable smartphone experience at a more accessible price.
Here’s how Samsung’s latest Galaxy S series models compare in terms of price:
TheSamsung Galaxy S23 Pluswas rumored to be the last Plus-branded entry inSamsung’s long-running flagship Galaxy S series, but the early success of the Galaxy S24 Plus suggests the company was right to pay its middle child more attention, rather than simply disregard it altogether.
Get the best Black Friday deals direct to your inbox, plus news, reviews, and more.
Sign up to be the first to know about unmissable Black Friday deals on top tech, plus get all your favorite TechRadar content.
To see how the Galaxy S24 Plus stacks up againstApple’s latest middleman, theiPhone 15 Plus, check out ourSamsung Galaxy S24 Plus vs iPhone 15 Pluscomparison.
You might also like…
Axel is TechRadar’s UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.
Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.
We might have our first look at the long-rumored Samsung tri-fold
Samsung reveals its next-gen Bixby AI – a Galaxy brain to rival ChatGPT and Gemini
Samsung plans record-breaking 400-layer NAND chip that could be key to breaking 200TB barrier for ultra large capacity AI hyperscaler SSDs
