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New partnership with Microsoft and LinkedIn to power up Adobe Experience Cloud
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Published onMarch 28, 2019
published onMarch 28, 2019
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When Microsoft acquired the business-oriented social networking site LinkedIn, economists and cynics alike wonder how it planned to monetize the new product.
Thus far, there haven’t been any glaring Microsoft inspired changes to the site aside from some Bing advertisement synergies, but it looks like the company may be leveraging its existing Adobe partnership to add value and financial incentive to LinkedIn users.
Earlier this week, Adobe, Microsoft and LinkedIn announced a new partnership amongst the three businesses that are intended to enhance account-based experiences (ABX) with new integrated marketing solutions.
“The ability to leverage the power of data to find the right opportunities and use insights helps marketing and sales to plan their next move with a member of the buying committee,” said Alysa Taylor, corporate vice president of Business Applications and Global Industry at Microsoft. “Together with Adobe and LinkedIn, Microsoft can help to deliver an end-to-end solution that ultimately accelerates lead conversion and can create opportunities for improved servicing and better cross-sell, resulting in the higher lifetime value of the account.”
The intended effect is that Microsoft and Adobe will work together to source key data points to create profiles in Adobe Experience Cloud, Microsoft Dynamics 365 for Sales and Marketo Engage. The profiles created by this collective data will now be accessible to B2B platforms, to which LinkedIn will amongst the first to use in conjunction with its marketing platform.
According toa report from BusinessWire, the new partnership will offer at least three pillars of opportunity for marketing using LinkedIn’s Marketing Solutions:
As with most marketing efforts, Microsoft, Adobe and LinkedIn are trying to implement a more personalized ad experience by creating a platform layer of relevant data points used to ultimately deliver more meaningful content.
While this may seem like a hyper-niche audience of both Adobe and Microsoft users who also happen to be LinkedIn members, a cursory view of resumes and skills listed in profiles seem to overwhelmingly include intersections of Office and Adobe CC experts.
Kareem Anderson
Networking & Security Specialist
Kareem is a journalist from the bay area, now living in Florida. His passion for technology and content creation drives are unmatched, driving him to create well-researched articles and incredible YouTube videos.
He is always on the lookout for everything new about Microsoft, focusing on making easy-to-understand content and breaking down complex topics related to networking, Azure, cloud computing, and security.
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Kareem Anderson
Networking & Security Specialist
He is a journalist from the bay area, now living in Florida. He breaks down complex topics related to networking, Azure, cloud computing, and security
