Microsoft’s Xbox consoles are kicking PlayStation’s butt in Latin America

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Published onOctober 4, 2016

published onOctober 4, 2016

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A newreport out of Mexicofrom the Competitive Intelligence Unit (CIU) has revealed that not only is Microsoft dominating over half of the video game industry in Latin America, but themost-owned console is their Xbox 360, not thenewer Xbox One.

According to the report, Microsoft’s consoles currently have 57.9% market share in Latin American countries. 39.8% of total consoles are Xbox 360, 12% are Xbox One, and surprisingly 6% is still held bythe original Xbox consolewhich is beating Nintendo’s new WiiU console (at 3%) and Sony’s PlayStation 2 (4.5%).

Of the other consoles, Nintendo’s Wii ties with the Xbox One at 12% and the PlayStation 3 and PlayStation 4 are sitting at 10.5% and 9% respectively.

Microsoft has a history of performing better against its rivals in Latin America than in other regions. One example of this is with their Windows Phones which have famously struggled to compete with Google’s Android and Apple’s iPhone devices in North America butmanaged to rank as the second-highest mobile platform in Latin America back in 2013. The situation with Windows Phone has obviously changed since then however.

Are you surprised by the Xbox brand’s success in Latin America? Let us know in the comments below.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Microsoft’s Xbox consoles are kicking PlayStation’s butt in Latin America