Microsoft’s Bookings app gets some air time on Good Morning America

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Published onDecember 2, 2016

published onDecember 2, 2016

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Numerically speaking, small businesses make up the vast majority of all businesses in the U.S., coming in at a whopping 99.9%. It’s no surprise, then, that ABC’s Good Morning America show decided to create a segment, called “Boosting Your Business,” around how small business can be more successful.

Given that Microsoft is the show’s sponsor, it should also be no surprise that the segment’s inaugural episode just happened to cover a new Microsoft productivity offering. On tap wasMicrosoft Bookings, the companies tool that enables businesses to let customers make their own appointments and add them to a centralized calendar.

Here’s Microsoft’s take:

In this first segment, Good Morning America brought in Carol Roth, a small business expert and host ofMicrosoft’s Office Small Business Academy, to visit a popular Chicago salon. Living out the American dream, Goran Cobanovski opened his own hair salon after arriving in the U.S. from Macedonia, where his flagship location now employs a team of 18 people and serves up to 50 clients a day.

Carol gives Goran advice on employee engagement, delegating responsibilities and scheduling appointments. She shows him howMicrosoft Bookingscan make front-desk scheduling run more efficiently—creating happier customers. Microsoft Bookings is a new service as part of Office 365 that allows customers to book appointments online directly through your website orFacebook page.

Check out the segment to some mainstream (albeit sponsored) coverage of Microsoft productivity:

It’s good to see Microsoft getting the word out on their products beyond just the technology sites that focus on the company. Let us know in the comments if you’re a fan of the new segment and/or Microsoft Bookings.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Microsoft’s Bookings app gets some air time on Good Morning America