Microsoft to air 6 second ads during AMC’s The Walking Dead

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Published onOctober 23, 2017

published onOctober 23, 2017

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Microsoft recently kickedoff the marketing campaign for the Xbox One X with a “Feel True Power” TV commercial this past Sunday but turns out there is still more room for advertising. The company is planning to run new 6-second ads during the October 29th and November 6th episodes of AMC’s The Walking Dead (via Adage.)

The 6-second spots reportedly are similar to the costs of a 15 second ad. A 30-second ad on the program is normally around $500,000. Microsoft already sponsored a live stream of “The Walking Dead” red carpet premiere event, so this is just the latest place where the company is putting its money.

As The Walking Dead season continues to roll on, fans can also expect to see more Microsoft presence and sponsorship in the preview trailers which play at the conclusion of episodes. Great to see that Microsoft is publicising its products, as the new style short burst ads likely will give the company an upper hand in the minds of consumers this holiday season.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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