Microsoft Surface covers superstitions following Super Bowl Sunday

Microsoft didn’t have an ad during the Super Bowl, but it shared a commercial the morning after the big game.

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What you need to know

Super Bowl Sunday had ads for beer, chips, and T-Mobile’s 5G. It even had a mysterious commercial with a QR code that took people to Coinbase’s website, which later crashed. While Microsoft didn’t have an ad during the game, it did sneak out a video on its YouTube channel the day after the Super Bowl.

Microsoft has a longstanding agreement with the NFL that includes teams using Surface devices on the sidelines. The new video from Microsoft runs through some superstitions that teams allegedly have related to using Surface hardware on the sidelines.

Here are some of the lines from the commercial:

It seems unlikely that any NFL coaches have spun around while holding a Surface to help their defense force a turnover. Then again, NFL players and coaches can be a superstitious bunch, so it’s possible.

Tom Brady threw a Surfaceduring a game this season, and he wasn’t in the Super Bowl on Sunday. That may be a coincidence, but… what if it’s the consequences of Brady not respecting the power of Surface?! We may never know.

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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.