Microsoft rises as an enterprise “Superbrand” but consumers aren’t as interested

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Published onMarch 2, 2017

published onMarch 2, 2017

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The annual UK “Superbrand” surveyhas released for 2017, allowing companies to embrace a bit of pageantry as they get ranked from 1 to 10. The list is split up into two categories – consumer and business – and Microsoft rode to top of the latter one.

Microsoft is nowhere to be found in the top 20 consumer Superbrands, but that shouldn’t come as a huge surprise to fans. Microsoft’s appeal has never been largely focused towards the average consumer unless you’re referring to the Xbox franchise.

While Microsoft may not be making any particularly massive effort to become a consumer “superbrand” in the UK, it’s presence among other businesses is huge enough for that not to be a massive problem. Regardless, the Redmond giant doesn’t exactly need a pat on the shoulder to remind it that it’s a major superpower in technology.

You can check out more about Superbrands onthe organization’s website, including this year’s lists and some more information about their featured brands.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Microsoft rises as an enterprise “Superbrand” but consumers aren’t as interested#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

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Outlook will let users create custom account icons so they can tell their accounts apart easier

Microsoft rises as an enterprise “Superbrand” but consumers aren’t as interested