Microsoft reiterates HoloLens 2 product value amid reports indicating HoloLens 3 is dead
While Business Insider releases its reports, Microsoft focuses on Forrester’s.
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What you need to know
The HoloLens saga continues, this time with a Microsoft-circulated Forrester report that emphasizes the value HoloLens 2 brings to businesses. Microsoft’s message in no way, shape, or form, addresses HoloLens 3 or any of the associated negative news surrounding the headset line.
To provide context: Recent reports stated HoloLens experts at Microsoft have beenhopping ship to competitorssuch as Meta, as well as that Redmondcanceled HoloLens 3. Each report painted a picture of the company’s HoloLens division being in bad shape. In response, Alex Kipman, the creator of HoloLens, told people “don’t believe what you read on the internet,“pointing to previously debunked rumorsto back up his claim.
Now, while Microsoft hasn’t directly refuted many of the aforementioned reports' specific talking points, it has elected to help circulate a Forrester report from November 2021 showcasing how much of a value HoloLens 2 provides to businesses. Microsoft commissioned the study that led to said report. “Find out how HoloLens 2 is delivering 177% return on investment (ROI) and a net present value (NPV) of $7.6 million over 3-years with a payback of 13 months,” Microsoft’s message reads.
Forrester’s report included the following qualitative HoloLens 2 benefit findings. The device:
You can view thefull Forrester report (PDF)for more details on the value HoloLens 2 provides. You can also viewother reportsfor an idea of what may be happening with Microsoft’s HoloLens division.
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Robert Carnevale is the News Editor for Windows Central. He’s a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author ofCold War 2395. Have a useful tip? Send it to robert.carnevale@futurenet.com.
