Microsoft quietly takes controversial Edge “ads” offline, says it’s part of Insider testing

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Published onSeptember 13, 2018

published onSeptember 13, 2018

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Yesterday,we notedthat Windows Insiders on Redstone 5 builds were getting an Edge app recommendation “ad” when trying to install Chrome or Firefox. Windows users across the internet have since shown major outrage over this, and it quickly became yet another controversy for Microsoft. Well, the company has now come forward on the issue, issuing a statement saying that the pop up is just a part of Insider testing (via ZDNet.):

We’ve tested this functionality with Insiders only – The Windows Insider Program enables Microsoft to test different features, functionality and garner feedback before rolling out broadly. Customers remain in control and can choose the browser of their choice.

In his testing, Ed Bott over at ZDNet found that the “ads” have since been turned off and can’t be reproduced with the latest Redstone 5 Windows Insider build, 17758.1. We also checked on PCs running build Redstone 5 build 17755.1 and 19H1 build 18234 and can confirm we’re not seeing these “ads.” as well.

Many other Windows features have disappeared and re-appeared after testing and a feedback period with Insiders, so it’s not surprising to see Microsoft pull that card here. The best example of this isthe Sets featureand even A/B testing ofcertain features in the Microsoft Store.

Microsoft is obviously now trying to distance itself from the controversy, and the annoying pop up would probably have done very little to boost Microsoft Edge, whichis still a decent browser. Do you agree that Microsoft went too far to promote its new web browser? Let us know below.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Microsoft quietly takes controversial Edge “ads” offline, says it’s part of Insider testing