Microsoft President Brad Smith invokes JFK in climate tech ambitions dialogue
Brad Smith has predictions for climate tech topics that extend all the way to 2050.
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What you need to know
Microsoft is no stranger to eco-friendly and sustainability-focused initiatives. Take a look at the company’s recentgeoexchange field endeavorsor its experiments withgiving servers bathsto reduce the resources needed for proper hardware cooling. And now, Microsoft President Brad Smith is commenting on where those ambitions are ultimately leading to.
“When I look at carbon removal, carbon capture and storage, sustainable aviation fuel, long-duration battery storage — the companies that unlock the secrets to those innovations, they will become unicorns if they don’t exist today,” he toldCNBC. “They will be the household names in the year 2050.”
He then compared the current race to adopt ecologically friendly technology as being akin to the 1960s push by JFK to get a man on the moon, in the sense that the technology for certain goals may not be there yet, but the means to make the technology is.
To see more of what Microsoft is doing in the sustainability space, look no further than itsCloud for Sustainability. It’s a cloud package that enables companies to keep an eye on carbon emissions and track their progress (or lack thereof) toward sustainability goals.
However, Redmond is not without flaws. For an example of that, its position on the right-to-repair movement has been seen ascounterproductive to sustainability goalsby many parties.
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Robert Carnevale is the News Editor for Windows Central. He’s a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author ofCold War 2395. Have a useful tip? Send it to robert.carnevale@futurenet.com.
