Microsoft partners with LaLiga to bring digital innovation to the sports industry

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Published onNovember 30, 2016

published onNovember 30, 2016

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Microsoft announced a partnership withLaLigaearlier today that will see the media company incorporate several ofMicrosoft’s business cloud technologiessuch as Azure, Office 365, and Dynamics 365 into their products.

“It’s a very important day for LaLiga. Our 360° strategy is key. 180° refers to live games, but that didn’t cut it for our supporters. Today we’re announcing a digital strategy which is fundamental for us. Taking into account the different competitions, teams and players, LaLiga has the most followers in the whole world, but we won’t stop there,” LaLiga’s Javier Tebassaid of the new partnership. “We have to give our fans experiences. We want to obtain information about their preferences in order to do so. If we manage that, fan loyalty will be boosted. The 90 minutes isn’t enough nowadays. If we don’t do that, we won’t grow. That’s why Microsoft is key to our development. Years ago we were speaking about debts and tidying the game up, we’re over all of that now.”

In addition to allowing LaLiga users to receive a more customized experience and LaLiga to gain access to more comprehensive statistical and historical data, there are also plans to create some sort ofnew gamification experiencefor LaLiga users which will reward them with virtual currencies and offer them the option of unlockable content.

“Our partnership with LaLiga is going to lead to a major new wave of innovation in the sports industry, revolutionizing the way in which supporters relate to clubs and players, and radically transforming the management model of the sports organizations themselves,” said President of Microsoft Ibérica, Pilar López, about Microsoft and LaLiga’s ambitions.

Are you a LaLiga user and are you excited by this news? Share your thoughts with us in the comments below.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Microsoft partners with LaLiga to bring digital innovation to the sports industry