Microsoft offers collection of Windows Premium Ads, lets advertisers target highest performing apps

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Published onSeptember 18, 2017

published onSeptember 18, 2017

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Microsoft is always helping Windows developers make more money,and today the company has announcedanother step towards of fulfilling that goal. Indeed, the company has revealed the launch ofWindows Premium Ads Publishers Program, a collection of ad-enabled apps that are best in class in terms of usage, engagement, and experience.

Even though there are over one million apps in the Windows Store, Microsoft is saying that the apps will “use one or more ad formats from among banner, interstitial banner, interstitial video and native ads to monetize.” To qualify, the apps in the program need to have a minimum guaranteed daily ad request volume, high viewability standards, and not have any fraudulent activity. Here is a bit more on what Microsoft is saying about the program.

These are top apps and games with a globally distributed audience that is highly engaged, have identifiable users and are viewability certified. The full list of qualifying criteria is as follows:

Apps submitted to this program go through a rigorous manual review process, part of which make sure that ads are places so the user will not unintentionally click on them. Apps are also monitored so the app usage can not drop over time. Any content uploaded as part of the Store submission is automatically used to showcase premium apps. More information on the programis available here.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Microsoft offers collection of Windows Premium Ads, lets advertisers target highest performing apps