Microsoft is #2, but way behind Google in US search ad revenue

2 min. read

Published onMarch 15, 2017

published onMarch 15, 2017

Share this article

Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more

Microsoft’s US search ad revenue is expected to keep growing over the next two years, but the company will also continue to trail far behind market leader Google. This what noted eMarketer in its latest report on the US digital ad market, which sees Google claiming 77.8% of US search ad revenues this year and 80.2% in 2019 (viaSearch Engine Land).

In comparison, eMarketer is forecasting Microsoft’s share of US search ad revenues to decrease from 7.6% this year to 6.6% in 2019, with search revenue still growing from $2.79 billion to $3.02 billion in the same period. While Microsoft will remain #2 over the next two years, eMarketer sees Yelp and Amazon have the strongest growth rates US search ad revenue and a very slight growth for Yahoo, AOL and Ask.

According to eMarketer forecasting analyst Monica Peart, Google will continue to thrive thanks to more consumers using the search engine on their smartphones. “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” she explained. “Google and mobile search as a whole will continue to benefit from this behavioral shift,” she added.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

User forum

0 messages

Sort by:LatestOldestMost Votes

Comment*

Name*

Email*

Commenting as.Not you?

Save information for future comments

Comment

Radu Tyrsina

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

Microsoft is #2, but way behind Google in US search ad revenue#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Microsoft is #2, but way behind Google in US search ad revenue