Microsoft ending Content Network and Content Ads in the US, affects Bing Ads, Windows Media, and Windows Apps

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Published onJune 1, 2017

published onJune 1, 2017

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Today, Microsoft has announced that it will be sunsetting its Content Network and Content Ads (powered by Bing Ads) in the United States, having already ended it in other non-US markets. The Content Network allowed advertisers to display ads on Windows Media and Windows Apps, somewhat similar to Google AdWords’ Display campaigns, albeit with much less reach.

The Content Network is being sunset due to “low traffic” and Microsoft wants to “deliver great ROI” for their Bing Ads advertisers.

In theannouncement post, the Bing Ads team outlines the timeline for closing out the Content Network and associated Content Ads:

Through July 30th:

After July 30th:

Bing Ads’ search ads will continue to work as normal.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Microsoft ending Content Network and Content Ads in the US, affects Bing Ads, Windows Media, and Windows Apps