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Microsoft and Apple are currently competing to be the most valuable US company

2 min. read

Published onNovember 27, 2018

published onNovember 27, 2018

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Microsoft’s market cap value temporarily grew past that of Apple’s yesterday, making the tech giant from Redmond the most valuable company in the world. According to a report fromThe Verge, Microsoft’s capitalization reached as high as $812.93 billion, exceeding Apple for the first time by about $330 million, albeit very briefly. As of the time of this writing, Microsoft’smarket cap was $817.29versusApple’s $828.64 billion(you can click the links to get the latest numbers).

Microsoft has continued to face intense pressure from Apple, which reached a record high of more than $1 trillion earlier this year. The Cupertino giant had continued to have very strong sales primarily from the iPhone, which makes up 60% of its revenue streams. Lately, however,production orders for new iPhone partshave dropped, cutting into Apple’s market value.

Microsoft’s increase in valuation comes as the company continues focus on the cloud and AI, something the tech gianthas been investing in heavilysince its failed Windows Phone efforts. However Microsoft also has a rather wide range of product and service offerings, includingWindows 10,Xbox One, andSurfacedevices, all of which generate a combined total of 36% of its revenue.

It’s likely the company will continue to face immense competition from its rivals, primarily from Apple, Amazon, and Google’s parent company Alphabet, as each of them have competing sectors in each space. What do you think Microsoft can do to get ahead of the other giants? Let us know in the comment area below.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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