Marvel summons its inner Loki to tease fans about Agatha Disney Plus series with mischievous social media post
It was Marvel pranking us all alooooooong!
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Marvelhas seemingly pulled a prank on its global fanbase (and the press) by mischievously changing the title of its forthcomingAgathaTV series again.
Yesterday (May 13), the comic book giant evoked its inner Loki to trick fans into believing that itsWandaVisionspin-off, which will air onDisney Plus, had undergone another name change. Indeed, the Kathryn Hahn-starring TV show’s title has been altered three times so far, withAgatha: Darkhold Diariesthe latest one it’s been given.
That was the case, anyway, until yesterday. Marvel sparked numerous online discussions about another moniker tweak after it seemingly posted a newAgathatitle card –Agatha: The Lying Witch with Great Wardrobe– on its official social media channels. You don’t need me to tell you that this is a humorous reference (one in keeping with Agatha Harkness' impish persona) at C.S. Lewis' beloved novelThe Lion, The Witch, and The Wardrobe. You can see the title card in the X/Twitter post below:
The ‘AGATHA’ series has been retitled again to ‘AGATHA: THE LYING WITCH WITH GREAT WARDROBE’Releasing later this year on Disney+ pic.twitter.com/HpEeZzhNHUMay 13, 2024
Hang on, why haven’t I used Marvel’s official tweet with the new name card instead?
Mysteriously, the Disney subsidiary deleted its own social media posts just minutes after they went live. Unsurprisingly, this sparked a new wave of frenzied conversations, with Marvel Cinematic Universe (MCU) fans believing that someone had accidentally posted theMarvel Phase 5show’s new title reveal ahead of schedule. So, what’s going on?
A magical marketing campaign
Some fans and reporters think Marvel has made another faux pas and revealed Agatha’s new title by mistake, but I don’t believe that’s the case. In fact, I think it’s all part of a playful promotional push ahead of a bigAgathaseries announcement.
For starters, Disney and Marvel have referred to the show asAgatha: Darkhold Diariesfor months, with the duo most recently doing so duringDisney’s Q2 2024 earnings presentationon May 7. Why would they do that and then change the show’s title one week later?
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Then there’s the fact thatThe Lying Witch With Great Wardrobejust isn’t a very good subtitle. It’s a fun bit of wordplay that showcases Agatha’s witty and self-absorbed personality, sure, but it doesn’t roll off the tongue like the other ones –House of Harkness,Coven of Chaos, andDarkhold Diaries– that Marvel has used.
https://t.co/SrD2GVf9j6 pic.twitter.com/u1K0tfv4HPMay 7, 2024
Oh, and let’s not forget that Marvel is slowly ramping up its marketing campaign forone of its confirmed 2024 Disney Plus shows. In December 2023, Disney revealed thatAgatha: Darkhold Diarieswould be released sometime this year. That announcement came less than a month afterone ofAgatha’s supporting cast heavily implied that it would arrive in time for Halloween 2024– a spooky holiday that feels fitting for the dark magic wielder. As the Marvel X/Twitter post above teases, that might be when the studio is aiming to release the series, too.
With Disney rumored to deliver some big MCU news at its Upfronts 2024 presentation today (May 14) – so saysThe Hollywood Reporter, anyway – it’s possible that Marvel has cheekily been preparing to revealAgatha’s release date and/or first trailer. With a dearth of MCU projects to look forward to in the coming months –X-Men 97finishes tomorrow (May 15), whileDeadpool and Wolverine, which releases on July 26, is theonly confirmed Marvel movie of 2024– we could do with another Marvel TV series to look forward to.
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As TechRadar’s senior entertainment reporter, Tom covers all of the latest movies, TV shows, and streaming service news that you need to know about. You’ll regularly find him writing about the Marvel Cinematic Universe, Star Wars, Netflix, Prime Video, Disney Plus, and many other topics of interest.
An NCTJ-accredited journalist, Tom also writes reviews, analytical articles, opinion pieces, and interview-led features on the biggest franchises, actors, directors and other industry leaders. You may see his quotes pop up in the odd official Marvel Studios video, too, such as thisMoon Knight TV spot.
Away from work, Tom can be found checking out the latest video games, immersing himself in his favorite sporting pastime of football, reading the many unread books on his shelf, staying fit at the gym, and petting every dog he comes across.
Got a scoop, interesting story, or an intriguing angle on the latest news in entertainment? Feel free to drop him a line.
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