Kaspersky launches free antivirus in response to Windows Defender pressure

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Published onJuly 28, 2017

published onJuly 28, 2017

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The antivirus business is a rough one, with many top tier companies fighting for first place. Grasping the attention of the user base is not an easy job and the constant introduction of new services and features is how these companies stay afloat.

While mosthigh-end antivirus solutionsare paid, Microsoft recently introduced anupgraded version of Windows Defender. This antivirus version was really well received and that means that the top dogs in the antivirus business are suffering as a result. While users do benefit from this intense rivalry, the companies themselves are not so fortunate.

Kaspersky fires back

Windows Defender is so much of a threat that big antivirus service providers likeKasperskyfeel the need to offer an alternative. Kaspersky is one of thebest antivirus companiesin the world. Surprisingly, the company has been busy lately testing a new version of their service calledKaspersky Free. As many might guess, the purpose of Kaspersky Free is to be a direct competitor to the excellent and free Windows Defender.

Protection isn’t cheap

Although users recognizethe importance of having their devices protected, many just can’t afford to spend money on premium protection services. This is the reason why Windows Defender is such a saving grace. Not only does it rival companies like Kaspersky in terms of efficiency, but it is alsofree of charge. Windows Defender is built into the Windows 10 operating system. That means that users automatically get premium antivirus protection when they install the OS.

Kaspersky Free antivirus features

It goes without saying that the free version ofKasperskywon’t have all the features that can be found in the paid version. However, users who want to give Kaspersky Free a try will have access to all the essential tool in an antivirus suite. From the basic antivirus protection toemail protectionand even a firewall, the bare necessities are there.

Are they enough? Today, so many different threats and problems occur that most people using antivirus software might consider that they need more than standard tools. It’s going to take a while before all supported countries get access to Kaspersky Free. The software will gradually make its way across the world map. The entire deployment process will take about 4 months, or so professionals speculate. The first country to benefit from the service is the U.S., while the update will end its journey in Thailand. There is a nice spread across several continents along the way, as Kaspersky Free will make stops in Asia, Africa, and Europe.

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With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Kaspersky launches free antivirus in response to Windows Defender pressure

Kaspersky fires back

Protection isn’t cheap

Kaspersky Free antivirus features