Job listing hints at renewed Xbox focus in Japan, China, and South Korea

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Published onNovember 24, 2018

published onNovember 24, 2018

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To say thatMicrosoft’s gaming success in Asia has been challengingwould be putting a rather amiable punctuation on the consoles history in the region. While Microsoft has never really held a solid footing in Asian regions, during this latest console run, the company’s gaming presence has all but depleted what little good-will it crested from the good ol’ Xbox 360 days.

As the company makes plans to expanded its gaming efforts across all fronts, including PC integration, cloud gaming and new devices,a new job listing surfacedrecently that indicates that Microsoft is also interested in reproaching the lost market shares it suffered during this current generation of gaming, specifically in Asian markets.

Perhaps, contrary to popular belief, Microsoft has continually attempted to address its presence in Asian markets. The Global Gaming Partnership & Development (GGPD) project has been something put in place by the company to spur more thoughtful Asian-related gaming communications from both a game development aspects as well as a marketing effort.

While that has yielded little for the Xbox community, it seems Microsoft is retrenching its efforts and ousting head of Xbox Phil Spencer and Xbox director Chris Charla from their positions in the GGPD.

No, Spencer Charla are not out of the company, but the business would like to have a more dedicated presence manning the GGPD division in Asia, according to this new job listing.

As previously mentioned, the GGPD has been in existence prior to this listing, but it seems as though Microsoft is doubling its efforts to find a team and leadership that can produce the types of agreements, partnerships and development collateral necessary to not only revive Xbox’s mindshare in Asia but also bring Asia influenced/inspired gaming to the platform that many have argued, it has desperately needed for some time now.

Kareem Anderson

Networking & Security Specialist

Kareem is a journalist from the bay area, now living in Florida. His passion for technology and content creation drives are unmatched, driving him to create well-researched articles and incredible YouTube videos.

He is always on the lookout for everything new about Microsoft, focusing on making easy-to-understand content and breaking down complex topics related to networking, Azure, cloud computing, and security.

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Kareem Anderson

Networking & Security Specialist

He is a journalist from the bay area, now living in Florida. He breaks down complex topics related to networking, Azure, cloud computing, and security

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