Call of Duty Vanguard sales in the UK plummet, showing a general downward trend

As Vanguard sales dip, is time for Activision to innovate?

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What you need to know

Call of Duty Vanguardis the latest to the series and continues the franchise’s tradition of taking players back to the wars of past. With last year’s installment,Call of Duty Black ops Cold Wartook us back to the Cold War in the 1980’s, Vanguard takes us back to the days of World War 2, albeit with somecontroversialtechnological advancements that fly in the face of authenticity.

Reported first byGameIndustry, the numbers for Activision’s latest FPS are dwindling, and trailing continuing a trend of weak sales performance following last year’s Black Ops Cold War.

The numbers don’t the title any favors as it shows a decrease of 26% when compared to Call of Duty Black Ops Cold War in physical sales, and digital sales fell to a staggering 44%.

In comparison, Call of Duty Black Ops Cold War had a fall of 64% in physical sales when compared to Call of Duty Modern Warfare (2019), but compensated for it with a rise of 39% in digital sales in the UK. Typically, UK physical sales declines could be attributed to the generally weak performance of physical media in the country. The digital sales tell a bleaker picture, though, which seem to indicate that all versions of the game are struggling. Until we receive analysis from other retail regions, it’s tough to say if other parts of the world share the UK’s sentiment for Call of Duty’s latest entry.

Call of Duty Vanguard is currently out and is available for the Xbox Series X|S, Xbox One X|S, PC, PS4, and PS5.

The bundle for most players

Call of Duty: Vanguard is here but you may run into some problems or server issues while you’re trying to play. If you do, know that you’re not alone.

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