Blu pulled Windows Phone from its website. Why?

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Updated onFebruary 2, 2018

updated onFebruary 2, 2018

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The strategyMicrosoftused for Windows 10 Mobile was to let third-parties take responsibility for the hardware system instead of Nokia orMicrosoftMobile. However, recent data received fromAdDuplexshows this was a faulty strategy that leads to unfavorable outcomes. Most recently, one example of thisBluremoving any information regardingWindows Phonefrom its newly redesigned home page.

Previously, Blu released several white box Windows Reference Design devices which were rebranded. In doing so, Blu seems to have done more than other OEMs to support and promote these devices, such as making theWindows 10 Mobile upgradeavailable to these handsets.

However, the company’s interest inWindows Phoneseems to have diminished, and many people think that the release of a third generation of handsets forMicrosoftis less and less likely.

Microsoft‘s retirement from the Windows Phone network was a step that left behind a gap which is not easily filled. Though OEMs tried to solve this problem, it seems that Android devices have been better at taking advantage of the situation.Android‘s market share simply soared in the last years.

This happened because the combined brand betweenNokiaandMicrosoftwas the element that convinced people to buy the devices. Since Nokia left the deal andMicrosoftdoesn’t trustWindows phones, potential buyers aren’t interested in buyingWindows Phonesfrom different brands.

The future doesn’t look very different either. Satya Nadella declared last year that third party OEMs should step their game up a notch if they want people to pay attention to them again. It’s clear that ifMicrosoftstill wants to have a mobile division, they should get the factories back to serious work as well.

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Blu pulled Windows Phone from its website. Why?